An expert European distributor has warned that the positions of sale should provide customers with "experience" during their shopping trips, if not the brick and mortar stores will struggle to keep pace with online retailers .
Head of European Retail Agency at Jones Lang LaSalle real estate group (JLL) James Dolphin said the situation in which clone comparable store retail sales of related products is increasingly untenable. "
"The streets and pseudo centers need to build communities for consumers to interact and evolve," he said, before offering examples such as lifestyle centers, libraries and outdoor integrated operating on the continent.
Mr. Delfin comments come as part of JLL Retail 2020 report, which examines the rapidly changing landscape in the retail world during the next ten years.
Guy Grainger, head of the company in the United Kingdom's Retail Agency, suggests that it is quite possible that the shopping mall to offer visitors with a good mix of retail, leisure and culture services health.
A complex in the United Kingdom has been able to integrate all these things is Bluewater in Kent, which reported a 1.8 percent year on year increase in April sales.
Reflecting on the recent good performance, Bluewater CEO Andrew Parkinson said the site can thank the mix "optimal" retail, food and leisure offers as well as "unique experience days" offered for success.
Each retailer must use this model to ensure they are able to outpace its competitors and stand out in the coming years.
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